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4 Digital Ways to Keep Your Customers Smiling

“Grumpy” customers can spoil your success.

What’s one of the first things mentioned in a negative online product review? How hard the product was to use. The ticked-off person freely expresses their displeasure at the difficulties faced getting whatever they purchased up and running – from a kid’s toy to a sophisticated piece of electronics.

Nowadays, that same hyper-expectation for things to be “easy” extends to our work lives. Office processes that are cumbersome or worse yet, nonsensical, get users (customers and employees) just plain grumpy.

The danger is that “feeling grumpy” is sometimes enough reason for them to stop bothering with you at all.

Digital Transformation Trends

It is no wonder, then, that in a recent Forbes online article, Top 10 Trends for Digital Transformation in 2017, the author listed customer experience (including employees) as the ultimate goal of digital nirvana.

“Every touch point matters, and those leading the transformation should constantly be asking how are we removing friction and enhancing every experience…”

With this in mind, we present four timely bits of advice around enhancing your own Customer Experiences (CX) with digital technology.

  1. Create a customer-centric digital vision
  2. Pre-empt customer problems by offering seamless self-service
  3. Gain greater visibility into business operations and better measure success
  4. Provide consistent CX no matter how customers interact with you

Delight Your Customers: The How-To Guide

By the end of this year, 89% of companies expect their customer experience to be their primary differentiator (Gartner Research). And that includes the process interactions had between fellow employees and internal departments. Ensure you’re creating the very best. Otherwise you’ll have to deal with more grumpy than you can handle.

See what the most progressive and successful companies are doing to delight their internal and external customers now and far into the future. Get the how-to guide for an in-depth look at the points above. You’ll learn the nuts and bolts of how DocuSign solutions bring about better interactions with your end users.

HR to Finance. Legal to Sales. Every department has Digital Heroes.


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