Resigned to Paper Processes? Employ Digital and Improve Staff Retention

When it comes to job satisfaction, outdated workplaces are being shown the door. See how a digital strategy helps keep top talent.

HR professionals know that talented employees are worth their weight in gold. If they start to look for jobs elsewhere, sometimes not even a generous pay rise can keep them. These key players are thinking of the bigger picture, like alignment with company culture, goals and values. When it comes to job satisfaction, outdated workplaces are being shown the door.

Be Digital-First

Manual admin and paper-heavy processes can overload employees, taking time away from more valuable and rewarding parts of the job. Digitising HR processes can remove much of these restraints on resources, resulting in greater efficiency and happier staff.

Digital is ingrained in the lives of Europeans. For this reason, it should also be a central consideration for the region’s businesses. As expected, our recent research shows more than 82% of HR decision makers are prioritising digital transformation.

There is a significant risk that organisations that are slow to go digital will lose their brightest talent. This is particularly so when pioneering employees propose digital initiatives only to struggle to bring them to fruition. Seventy-seven percent of senior decision-makers have had a digital project stall due to problems with internal processes. An outcome of this is that staff become frustrated and look to roles in more adaptive companies elsewhere.

Thirty-five percent of those we surveyed point the finger at IT departments for holding back digital projects. But a similar number of HR professionals consider their department to be the main stumbling block in achieving digital transformation

Management teams simply must create an atmosphere in which innovation can thrive. This will only be achieved if the heads of lines of business are given the autonomy to make their own decisions. After all, it is they who appreciate the specific demands of their customers more than anyone else. As it stands, across Europe, less than half (49 percent) of departments have complete autonomy.

Touting Top Talent

Talent is hard to come by. In 2015, the percentage of talent shortages reported by global employers was at a seven-year peak of 38 percent. Even when a replacement is found, it does not come cheap; new staff cost from 20 percent to as much as 60 percent of the position’s annual salary to hire[1].

Companies that embrace digital now will be far better equipped to satisfy Generation X as they ascend the career ladder over the next few years. More than 80 percent of millennials say that the quality of workplace technology will influence their job decision, with 42 percent prepared to leave a job with substandard tech[2].

This is the finding of London research company Penn Schoen Berland (PSB), polling ten countries including France, Germany, and the UK. It’s supported by the finding that 60% of millennials in Western Europe expect to leave their current role by 2020[3].

Our Digital Heroes have already shown what forward-thinking staff can achieve when given the resources and autonomy to digitise their department. So, before your star talent heads for the exit, consider how going digital can be employed in your line of work.

Read more about prioritising digital transformation in our eBook, How to Meet Digital Expectations in HR: A European Study