Six Premier League titles, two League Cup wins, five Community Shield victories, one FIFA Club World Cup and a European Champions League trophy thrown in for kicks. Over the course of 12 glittering years at Manchester United, lifting the most sought-after trophies in club football (on top of the 81 caps he won for the country he also captained) Rio Ferdinand has lived the footballing dream.
But away from the pitch, Rio retains the same enthusiasm for variety that he had as a child on the streets of Peckham and is involved in a number of ventures that made him the perfect fit for our day 1 keynote of MOMENTUM’16 London.
Leaving a Legacy
Rio has a passion for social issues and young people, manifesting itself in his commitment to driving change in these areas via the Rio Ferdinand Foundation. The foundation supports projects in London, Greater Manchester and South Africa.
Legacy, Rio’s regeneration company that was set up in 2015 with footballers Mark Noble and Bobby Zamora, announced this month that it would partner with Central Bedfordshire Council to revitalise the area.
Property and football have joined teams to build thousands of affordable homes across the country. A deprived area in Houghton Regis is set to undergo a transformation with a major new sports facility and over 1,000 new houses built!
Casting a Web
Having established himself as a social commentator, Rio has garnered a huge following of nearly 4.5 million followers on Twitter where he discusses a range of diverse issues and was asked to speak at the world’s biggest tech conference, WebSummit, last year.
Rio and Brian O’Driscoll received the biggest cheers of the day when they walked out on the centre stage to discuss how they use social media to connect with fans. Rio had some learnt-the-hard-way wisdom to impart: “Do not drink and go on social media. I’ve made that mistake before.”
He’s Got #5 On It
Digital magazine, #5, was the world’s first digital lifestyle magazine and has Rio as Editor-In-Chief and brand ambassador. The magazine has featured interviews with some of the biggest names in world sport and entertainment.