TD Ameritrade Institutional Debuts a Technology Triple Play: DocuSign, Laser App and Veo® Work Together to Streamline Account Opening for Advisors
Electronic signature integration leads to less paperwork, greater accuracy and efficiency for advisors and their clients
JERSEY CITY, N.J.--TD Ameritrade Institutional1 integrates DocuSign electronic signature and Laser App form filling technologies with its Veo advisor platform to cut account opening time from days to minutes. Through this powerful combination, advisors can simplify the document sending and signing process, reduce contract cycle time, trim costs and improve client service.
"Advisors on our platform have benefited from Laser App integration with Veo for several years, gaining greater efficiency and improved accuracy when creating new client account applications," said Jon Patullo, managing director of technology product management, TD Ameritrade Institutional. "By adding integration with DocuSign, we are able to further enhance the account opening process. Enabling electronic signatures in a digital, straight-through-processing system, we can replace manual pen-and-paper signing, faxing and overnight shipping with a one-click process."
Laser App's prepopulating forms eliminate the need to re-enter information such as client addresses and phone numbers. DocuSign's eSignature solution allows advisors' clients the ability to electronically sign new account paperwork from their computers and mobile devices. Integrating these technologies together with Veo, TD Ameritrade Institutional's advisor trading platform, replaces the current manual process of filling out and mailing documents back and forth for completion and signatures. For added convenience, advisors can now post forms on their own Web sites to make it even easier for clients to access and electronically sign paperwork.
"TD Ameritrade Institutional was an early adopter, providing Laser App for advisors more than three years ago. They took the right steps to integrate Laser App with Veo, giving advisors the ability to leverage existing data to prefill their forms," said Robert Powell, vice president of sales and marketing, Laser App, Inc. "Completing the trifecta with data (Veo), forms (Laser App) and now eSignatures (DocuSign) means the path for straight-through-processing has been paved."
Registered investment advisor, Alex Murguia of McLean, Virginia, has been using DocuSign for several years and has experienced the benefits of reduced paperwork and faster account openings. "TD Ameritrade Institutional has found a way to significantly shorten and simplify the time and effort it takes to open, maintain and update accounts. Laser App and DocuSign help accelerate document turnaround, reduce legal risk and ensure compliance as documents cannot be processed unless every data field and signature tab is completed," said Murguia, managing principal, McLean Asset Management Corporation. "Thanks to TD Ameritrade Institutional's technology integration, I'm able to focus more of my attention on managing my client relationships and growing my business."
Through the Veo open access API (Application Programming Interface), TD Ameritrade Institutional also enables other advisor technology providers to integrate electronic signatures directly into their existing workflows. Orion Advisor Services, which provides back office technology support for advisors, has built a custom integration with Veo. By accessing Veo's API, Orion has integrated its eProfile new account tool with TD Ameritrade Institutional and DocuSign to automate the new account opening process for advisors.
"TD Ameritrade Institutional's unique open access approach allows firms like Orion the ability to utilize these deep integrations and make them available to our advisor clients," said Eric Clarke, president Orion Advisor Services, LLC. "We've been able to develop customized paperless account opening workflows for advisors, maximizing the benefits TD Ameritrade Institutional has provided with DocuSign."
"Financial Institutions have built their reputations on the quality of their customer experience and speed of serving clients," said Joe Fuca, senior vice president of worldwide sales at DocuSign, Inc. "DocuSign is proud to work with Orion Advisor Services, Laser App, and TD Ameritrade Institutional to provide their advisor clients with the fastest, easiest, most secure way to get a signature."
For more information, please visit TD Ameritrade Institutional, www.tdainstitutional.com. To learn more about advisor technology, visit http://www.tdainstitutional.com/technologysupport.html or call 800-934-6124.
TD Ameritrade, Inc. and Orion Advisor Services, LLC, Laser App Software, Inc. and DocuSign, Inc. are separate unaffiliated companies and are not responsible for each other's services or policies.
Access to Veo® and the services presented is provided solely as a service to financial advisors using the brokerage, execution and custody services of TD Ameritrade Institutional. TD Ameritrade and companies named in the presentation text are separate and unaffiliated and are not responsible for each other's policies or services. TD Ameritrade is not responsible for third-party information or services, including market data provided by the exchanges. TD Ameritrade does not make recommendations or determine the suitability of any security or strategy. Past performance of a security or strategy does not guarantee future results. Third-party research and tools are obtained from companies not affiliated with TD Ameritrade, and are provided for informational purposes only. While the information is deemed reliable, TD Ameritrade does not guarantee its accuracy, completeness, or suitability for any purpose, and makes no warranties with respect to the results to be obtained from its use.
Advisors have not received remuneration for participation in providing these testimonials. Advisor testimonials may not represent the experience of all advisors using TD Ameritrade brokerage services. The advisors mentioned are not affiliated with TD Ameritrade Institutional. More information about the advisors is available on the SEC website (www.sec.gov).
About TD Ameritrade Institutional
TD Ameritrade Institutional is a leading provider of comprehensive brokerage and custody services to over 4,000 fee-based, independent registered investment advisors and their clients. Our advanced technology platform, coupled with personal support from our dedicated service teams, allows investment advisors to run their practices more efficiently and effectively while optimizing time with clients.
About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade's (NASDAQ: AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how - bringing Wall Street to Main Street for more than 36 years. An official sponsor of the 2012 U.S. Olympic Team, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit the TD Ameritrade's newsroom or www.amtd.com for more information.
1 TD Ameritrade Institutional is a division of TD Ameritrade, Inc., a subsidiary of TD Ameritrade Holding Corporation (NASDAQ: AMTD)